Optic Edge is getting a new look!

May 12, 2022

Optic Edge rebrand new look


Times have changed – so have we, and what better way to embrace change than with a fresh new look? We have transformed Optic Edge’s branding: softer, friendlier colours accompanied by a welcoming feeling of pure bliss. You’ll be seeing this new look throughout our website and other digital marketing platforms; further, keep an eye on our branches where you might see some of the newness spring to life!


Accompanying our rebrand is our new vision which is to couple eye care with self-care – investing in your eye health means investing in yourself.


The times we live in make it imperative to put time aside regularly to care for and look after your wellbeing and overall health. Your eye health is one of the elements that should be nurtured, monitored, and treated in a caring and professional way.

We aim to educate, inspire and encourage people of all ages and backgrounds to start making their eye health a priority. We also have a new and improved online booking system that allows you to find and effortlessly book an appointment with your nearest Optic Edge Optometrist.

Be assured that although a few things have changed, our outstanding service and enthusiasm for our patients have not wavered, and our trusted practitioners are ready to make your vision their top priority.

You can also keep up to date with our latest news and offers by following us on Facebook and Instagram.

We hope you enjoy the new look just as much as we already do,

The Optic Edge Team

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